It’s been said a million and one times recently, but we’re currently living in unprecedented times and to make this matter worse, none of us have magic powers or a crystal ball to predict what’s going to happen over the next 12 to 18 months. But it’s fair to say; most organisations are probably going to be hiring less due to a business downturn or general logistical complications, along with the ongoing pandemic and recession. So, it’s no wonder why so many companies are prioritising their employer brand to ensure they’re maintaining a positive perception during COVID-19, with 84% of…
Recent research by analyst firm, Gartner has revealed that 62% of chief human resources officers (CHROs) report that their organisation’s talent attraction strategy is not aligned with their future workforce needs. Citing employer branding as one of the most important parts of attracting talent, Gartner’s research paints a worrying picture for firms that are hiring. While employment in the UK is at its highest since 1971, employers need to find distinctive ways to stand out from the crowd in what has become an employee’s market. Employer branding can help businesses to do just that. With a similar purpose to your…
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